Challenge: The AiAthletics Company, working across college athletic departments, could not produce timely, platform-ready coverage for every sport. Turning a box score into a full story with quotes, links, and social posts took hours, so smaller sports went uncovered and even major events ran late recaps.
Solution: Qurrent deployed and now operates an AI Sports Information Director (AI SID) digital workforce which ingests and validates live stats and historical records, writes full game coverage in AP style, and produces platform-specific social posts with sponsor placements and calls-to-action.
Results:
95% reduction in game recap production (three hours to eight minutes)
100% of contests covered across four Division I sports covered in the season's opening six weeks
Full coverage for every sport with no added headcount
The challenge
Athletic communications teams run against the clock just as much as the players. They’re left juggling overlapping events, fragmented data, and constant demand for platform-specific content.
Turning a box score into a finished story with quotes, links, and social posts took hours, which forced trade-offs about which sports got covered at all.
The result was thin coverage for smaller sports and delayed recaps even for major events. Adding staff was not a workable answer, and manual methods could not hit the speed and consistency the department needed.
The solution
The AiAthletics Company partnered with Qurrent to deploy a fully-managed AI Sports Information Director digital workforce, built to work as an extension of department staff rather than another tool the team has to run.
Qurrent handled the full implementation and launched in weeks, fitting the workforce to the contest workflow from previews through post-game recaps and embedding it directly in Microsoft Teams.
AI Sports Information Director (AI SID)
The workforce ingests and validates live stats and historical record books, generates full game coverage in AP style with contextual research, and creates platform-specific social posts with dynamic calls-to-action.
Qurrent manages the process end to end, so every piece meets the department's brand and editorial standards. Every activity and publish stays visible for editorial oversight and continuous learning.
The result
Recap production dropped from more than three hours to as little as eight minutes. The workforce covered 100% of contests across four Division I sports through the opening six weeks of the season, proving the model at scale from the start.
Faster coverage also widened what the department could sell. Each article and social variant ships monetization-ready with integrated sponsor placements and calls-to-action, adaptable to a neutral or school-branded voice.
The department now covers every sport with consistent, timely narratives, which lowers overhead and expands the surface area for sponsorship without adding headcount.
About
The AiAthletics Company is centered on building advanced AI Agents designed to maximize revenue streams while reducing redundancy and unnecessary expenses across athletic departments. By automating repetitive tasks and streamlining operational workflows, we create efficiencies that free up valuable time and resources. The ultimate goal is to redeploy human resources toward high-impact projects and initiatives that strengthen relationships and foster deeper engagement with student-athletes, the university community, donors, and corporate partners. Through this balance of innovation and human connection, we empower athletic programs to achieve sustainable growth and long-term success.
