Challenge: Roofstock, a leading real estate investment marketplace, found their team constrained by repetitive, time-consuming tasks across high-volume workflows.
Solution: Roofstock cut its cost of service by more than 30% after deploying a Qurrent digital workforce across its move-out operations, reclaiming about 2,000 hours of manual effort.
Results:
$1.6MM saved within two quarters after rollout
~37,000 hours of manual effort reclaimed
30%+ reduction in cost of service
~80% of the move-out workflow run by digital workers
The challenge
Roofstock's property management team ran high-volume, repetitive workflows, and each one carried several manual touch points: verifying move-out conditions, sending resident communications, validating and updating records.
The team delivered strong service, but the volume and variability of property-level work created bottlenecks.
Every new property added more of the same manual effort, which tied service capacity directly to headcount. Leadership wanted a way to grow the operation without growing the team at the same rate, and to move their people toward the resident-facing and strategic work only people can do.
The solution
Qurrent designed and deployed a digital workforce around one process first: move-out. Within weeks, the digital workers were running about 80% of routine move-out tasks from trigger to resolution, including:
Validating data and updating records
Managing resident communications over email and SMS
Routing documentation follow-ups
Coordinating work between vendors and internal teams
The workers operate inside Roofstock's own systems through secure API integrations, so they act with full context and leave a real-time, traceable record of every step. People step in only where judgment matters: empathy, negotiation, or anything that needs a voice on the phone.
Supervisor
Qurrent's Supervisor gives Roofstock complete visibility into every action a digital worker takes. Each decision is logged and reviewable, which keeps the work compliant and feeds a continuous learning loop.
Clear hand-off logic sits underneath the automation, escalating sensitive, licensed, or empathy-driven tasks to the human team for final resolution.
The result
Automating roughly 80% of the move-out workflow resulted in overall savings to $1.6MM within 2 quarters, approximately ~37,000 hours saved, and a reduction of Roofstock's cost of service by more than 30%. Residents also see the difference directly, through faster and more consistent communication at each step of a move-out.
The work that started as a single move-out project has become the blueprint for the rest of Roofstock's property management operations. The plan now is to put digital workers across more of the operation, using the same model: the digital workforce owns the high-volume, repeatable work, and the team owns the relationships and the decisions.
About
Based in the San Francisco Bay Area, Roofstock is a leading real estate investment platform that lets individuals and institutions buy, sell, and manage single-family rental properties. Roofstock's mission is to make real estate investing more accessible, transparent, and efficient. Through a tech-powered marketplace and end-to-end management, Roofstock lets investors take part in the rental property market without the usual barriers of geography or operational complexity.
